Ron Keel Inks Deal with West Coast Merch and Celebrity Swag

Vocalist/entertainer Ron Keel has signed with West Coast Merch/Celebrity Swag to launch an extensive merchandising campaign featuring Keel’s new “Metal Cowboy” merchandise. “The Metal Cowboy brand lends itself really well to a lot of different items,” Keel proudly explains. “It’s more than just an album cover; it’s a work of art that makes a statement about our way of life and our desire to stay wild forever!” Ron begins a fourth decade as a recording artist with the release of his first rock solo album “Metal Cowboy” and the release of his official autobiography “Even Keel: Life On The Streets Of Rock and Roll.” He first came to prominence as the frontman for Steeler in 1983, a mainstay on the early 80’s LA rock scene who went on to record one of the biggest selling independent hard rock albums of all time; he was able to turn that accomplishment into major label success with his own band KEEL, who went on to record three albums (two of which were produced by Gene Simmons) that charted in Billboard’s Hot 100. KEEL toured with and opened for heavyweights like Bon Jovi, Motley Crue, Van Halen and Aerosmith. In the 90’s, Keel set his sights on country music and while touring the world as a country artist he also enjoyed contributing music to hit television shows such as “X-Files,” “Desperate Housewives,” and major theatrical films like “Chill Factor” and “The Messengers.” In 2009, KEEL (the band) reunited for a new album (“Streets Of Rock & Roll”) and tour dates across America and Europe, including festival appearances at M3, Rocklahoma, and many more. KEEL celebrates their 30th Anniversary as a band at the 2014 M3 Festival in Baltimore April 26th. Ron has also made his mark in radio with his own syndicated show, “Streets Of Rock & Roll.” The show just celebrated its 100th episode on over 50 stations worldwide. The brash rock-and-talk format is entertaining and informative and has featured appearances by rock stars, TV stars, authors, and industry insiders. In an effort to musically satisfy his metal heart and cowboy attitude, Ron Keel set out to create a sonic landscape where he could combine the best elements of both with his new project “Metal Cowboy.” The album, which was released in January, has received an overwhelmingly positive reaction from fans and media worldwide, and Ron will spend a lot of time on the road promoting the album, book, and merchandise across the country and beyond. Confirmed performances include the 2014 Monsters Of Rock Cruise & the Hollywood Show. “I’m really excited to be working with West Coast Merch/Celebrity Swag,” Keel proclaims. “They share my vision of creating a variety of quality merchandise that not only looks cool but is useful in everyday life. So, I can’t wait to crack open my first beer with the Metal Cowboy keychain bottle opener!”